April Fool's With A Cause

Healthy living and wholesome values have been the core principles of our brand since the start. As firm believers in doing good for our body and our planet, we are constantly motivated by our consumers. We push ourselves to do better every day and are motivated by pure empowerment.

Homegrown Malaysian brand, XIXILI showcases strong levels of empowerment and inclusion. We resonated with them, not only through our roots but through our goals hence why working with them has been an absolute pleasure. We embraced female empowerment, something which is not quite spoken out loud in Malaysia. Something which we strive to change.

We are unfortunately living in a community where unrealistic societal standards are established. We begin comparing ourselves to those around us, wishing we could look like them or wishing we could be like them. Individualism is completely banished, just like that.

By working with XIXILI, we are dedicated to supporting female empowerment in a fun and engaging way. We strive to uphold body positivity and body confidence because we believe that loving yourself is the greatest revolution. Channel your energy to focus on your own wellbeing and to build each other up at the same time.

Launching this video in conjunction with April Fool’s Day, just goes to show how two brands from completely different industries can still find similarities to work together towards an impactful goal. Likewise, this is exactly what we hope to see in the future. Women having each other’s backs and supporting each other every step of the way.

As Malaysia goes through a difficult transition during this time, it is especially important to stay united and look out for one another. We would like to take this opportunity to remind everyone to always have a positive mindset. We need to come together as a nation, put our differences aside and strive for Malaysia’s recovery. Remember that we are better together.

Choosing a product each to work with was simple as we are both familiar with each other’s brand. We selected top sellers from each brand and carefully scouted out ways to incorporate its individual selling points. This resulted in the creation of our Thai Dried Mango Invisible Bra, which is well-designed to cater to all body shapes and sizes.

🤭 PS: GOTCHA! Happy April Fool's! As much as we wish we could bring this product to life, we do not have the resources right now. So let's focus on uplifting and empowering one another for the time being. We hope this light-hearted video brought some positivity and happiness. 🤭