Signature Market: Our Story

Inspiring ideas need to start from somewhere. For Signature Market’s co-founders, Edwin Wang and John Cheng, the idea of creating an online marketplace resembling a literal market was inspired from Edwin’s very own kitchen. Back in the days, Edwin was struggling with weight loss. As he researched various methods, he found that his unhealthy snacking habits contributed greatly to his weight loss struggle. On his hunt for healthy snacks, the severely overpriced options available at supermarkets made it impossible for him to do just that. Disappointed, he headed home and decided to roast and bake his nuts in the comfort of his own kitchen. He began losing weight and thrived both physically and mentally, inspiring those around him.

And like they say, the rest is history.

Signature Snack was founded in 2014, with the goal to make healthy snacking affordable and accessible for everyone. Over the years, we saw positive changes in the community as Malaysians began adopting a healthy lifestyle. Thus began our expansion to reach out to the mass market. Creating a more diverse range of products other than just snacks was a great start. Rebranding ourselves to Signature Market, we explored a variety of products from daily cooking essentials such as spices and condiments to lifestyle needs with the launch of our very own in-house brand, Plant Origins. Plant Origins offers a therapeutic approach to holistic health with aromatherapy and personal care products, giving our consumers a complete and wholesome experience to their healthy journey with us.

Signature Market is all about inspiring and simplifying healthy living for all walks of life. Right from the start, we have always made it a priority to have a significant price point while motivating the community. Our business model allows us to do just that. We empower small local enterprise manufacturers by carefully selecting and sourcing our ingredients and products from them. Directly reaching out to these manufacturers also allows us to skip out on the middle man (distributor), cut out unnecessary costs therefore enabling us to price our products lower than market value. We resonate deeply with our consumers’ needs and wants so by running a direct-to-consumer business model, we simplify the whole process for them. It also offers consumers a more intimate approach which leads to a bridge of trust being built.

Moving forward, there is just so much more we wish to achieve. Bigger dreams, bigger goals and bigger accomplishments. Focusing our values towards healthy living as a whole, we are now working towards creating a brand that encompasses the 3 elements of healthy living, namely our Body, Mind and Spirit. Look forward to what the future holds for us, dear Signature Snackers!